Tips for writing great posts that increase your site traffic

Andrew Spikes • July 13, 2020

Write about something you know. If you don’t know much about a specific topic that will interest your readers, invite an expert to write about it.

passion led us here
Speak to your audience

You know your audience better than anyone else, so keep them in mind as you write your blog posts. Write about things they care about. If you have a company Facebook page, look here to find topics to write about


Take a few moments to plan your post

Once you have a great idea for a post, write the first draft. Some people like to start with the title and then work on the paragraphs. Other people like to start with subtitles and go from there. Choose the method that works for you.


Don’t forget to add images

Be sure to include a few high-quality images in your blog. Images break up the text and make it more readable. They can also convey emotions or ideas that are hard to put into words.


Edit carefully before posting

Once you’re happy with the text, put it aside for a day or two, and then re-read it. You’ll probably find a few things you want to add, and a couple more that you want to remove. Have a friend or colleague look it over to make sure there are no mistakes. When your post is error-free, set it up in your blog and publish.

March 9, 2026
Learn how insurance protects church daycare and preschool programs, including liability, abuse coverage, and staffing risks with Church Insurance Man.
February 25, 2026
Learn how insurance protects churches offering counseling and pastoral care, and how Church Insurance Man helps ministries manage professional liability risks.
February 12, 2026
Learn how churches can prepare for insurance claims before a loss occurs and how Church Insurance Man helps ministries respond efficiently and stay protected.
January 23, 2026
Learn how Directors and Officers insurance protects church leaders from legal and financial risk, and how Church Insurance Man helps churches support church leadership.
January 6, 2026
Start the new year with confident coverage. Learn how an annual church insurance review helps protect your church property, staff, volunteers, and ministries with Church Insurance Man.
December 22, 2025
Learn how multi-site churches can manage insurance across multiple locations. Discover key coverage considerations and how Church Insurance Man helps protect every campus.
December 15, 2025
Start the new year with confident coverage. Use this annual checklist to review your church insurance needs and keep your ministry protected with Church Insurance Man.
November 24, 2025
Protect your church outreach programs with the right insurance. Explore key coverage options for volunteers, transportation, missions, and off-site ministry.
November 16, 2025
Discover practical strategies for safer church events. Learn how to reduce risks, protect guests and volunteers, and ensure every gathering runs smoothly with guidance from Church Insurance Man, Georgia’s trusted ministry insurance partner.
October 20, 2025
Learn how liability insurance protects church volunteers and ministries from financial and legal risks. Discover why coverage matters, common volunteer scenarios, and how Church Insurance Man helps Georgia churches safeguard their people and their mission.